Channel Mechanics

Channel Mechanics was founded by a team highly experienced in channel operations, channel sales, channel marketing and channel infrastructure to primarily focus on channel enablement and operational components for manufacturers that use distributors and re-sellers in the resale of their products and services. The founders have experience of large and small vendors in B2B and B2C environment and are experts in architecting, launching and operating channel go-to-market models globally. The company's mission is to provide enterprise "Channel Enablement as a Service" capabilities that allow rapid execution of sales and marketing programs, promotions or initiatives, globally or locally, through all tiers of the channel to provide customer satisfaction, brand preference and business growth without the need to invest in complex operational infrastructures.