Chapman Bright

At Chapman Bright we stretch the limits for your personal success with MarTech. We're clear and keen on sharing our passion, expertise, and experience in growing businesses with MarTech with you. We enable leadership with the right technologies, processes, and insights. And we enable marketing and sales practitioners with the rights skills to get the most out of their platforms. Not only did we launch a new name and branding on 4 February 2019. We also launched my pet project Chaploop™. All those years of experience in marketing technology and related customer projects caught in a model that makes sense of what it takes to grow with MarTech. With the Chaploop™ there finally is, for the first time ever, a repeatable methodology that puts all the pieces and topics together in a meaningful way. Before the Chaploop™ topics like 'lead scoring', 'data', 'organization' and 'training' were just unconnected words in table or grid view. I made sure we didn't only registered Chapman Bright as a trademark, but of course also Chaploop™. Late March 2019 we also launched the new website. A project that took me a vast amount of hours. Not just working on design with our web agency, but writing all the content, methodologies, and ideas I had. I was now ready to progress the growth of Chapman Bright. But that growth was being slowed down by me still being in the lead for many customer projects. Hiring a new senior consultant enabled me to move over all those years of experience to someone else. With at least 3 new medior consultants to be hired throughout 2019, my knowledge can be scaled throughout the organization. I still work on projects for many hours a week. But colleagues will be on the lead, enabling me to focus on growth, quality of service, HR, and keeping myself up-to-date on the latest marketing technology innovations.