Chifure

We use only carefully selected ingredients, and list them clearly on the package. Our growth is built on this solid foundation of always putting the customer first. It is what earned Chifure the recognition of Japan's foremost consumer protection group some 50 years ago. Our brands, Chifure and Ayaka, each comprise a full range of skincare and makeup items, formulated and priced to support the lifestyles and budgets of people everywhere who care about beauty. philosophy