Christopher Ward

We are a new watchmaker with a simple aim ... we want to put high quality Swiss made luxury watches within the reach of everyone. To achieve this we have inverted the usual business model used by brands such as Rolex, Cartier and Omega. Instead of their extremely high margin requirements and the myriad of middlemen and retailers in the equation, we take a small but fair margin and have the ultimate direct business with not a single middleman and no retailer other than ourselves. There is only one place in the world you can buy a CWL watch and you are visiting it right now! We can't begin to match the hundreds of millions spent on advertising campaigns, sponsorships and "A" list celebrities of our better known competitors. Instead, we concentrate our efforts on designing beautiful timepieces and relying on delighted customers to recommend the brand to family, friends and colleagues on our behalf. So far the word has spread to more than 40 countries and Christopher Ward is being talked about on independent online forums all over the world from the USA to Holland, and the Czech Republic to South Korea. We are extremely grateful for this incredible level of interest (it does seems our way of doing business has hit a universal chord) and rather than assume it will continue we prefer to keep our feet firmly on the ground and remain a little paranoid. We know success will depend on delivering outstanding watches, remarkable value and the sort of customer service we ourselves like to receive. So, if you put reality above hype, style ahead of fashion and like to pay a fair price for life's little luxuries, then it's (possibly) about time you took a closer look at Christopher Ward of London.