Cmge

CMGE is a leading international IP-oriented game-based ecological company. The company takes IP as its core and games as its foundation to create a highly competitive IP game ecosystem. Through independent R&D and customized development, CMGE aims to provide high-quality IP games for players all over the world. In the meantime, by deepening its own IP operation, CMGE strives to continuously create excellent contents and interactive experience for fans, and build world-class IPs. With its active strategic layout in IP and game R&D systems, the company works on tapping the commercial value of IP licensing and IP derivatives business while promoting new off-line entertainment consumption integrated with IP and innovation, in a bid to form a closed loop of user traffic and commercialization, give full play to IP-oriented cultural consumption and building itself into a cultural brand with global influence. So far, CMGE has developed over 400 SKU products based on the IP of Chinese Paladin, involving daily necessities, cultural and creative products, 3C digital products, clothing and toys. Those products are available from multiple channels such as animation exhibition, stores featuring trending funs, gift shops, theme shops, Tmall and credit stores. With breakthroughs of products in popularity, revenue and reputation, the company's business model towards young people's cultural consumption turns out to be effective and outstanding.