Crystal McKenzie

Since 1980, Crystal McKenzie, Inc. (CMI) has created and managed marketing communications programs and projects for our clients. Whether it is communicating information using cutting-edge technology, using state-of-the-art creativity to influence and affect others, brand management skill-sets or cost-effective ideas that matter the most to you, the CMI team has what it takes to deliver your message. CMI will help you get inside your key-stakeholder's minds. What are their priorities? How can you link their needs and preferences with your objectives and capabilities? Based on these answers, we'll work with you to create a solution that delivers everything your key stakeholder's want: information and services, advice and tools, immediacy and mobility. Our strategic services areas are as follows: - Strategic Services - Corporate and brand identity - Strategy and planning - Corporate image and marketing - Brand integration - Social Media integration. We have special insight into the capabilities and constraints of technology. That is why we specialize in packaging and delivering your brand in ways that make it more quickly understandable, accessible and appealing to the user. CMI provides recommendations relating to all key areas. Specific strategies are outlined in order to develop a pragmatic and usable blueprint for the project or program. Our core services areas are as follows: - Corporate Communications and Corporate Literature - including corporate promotion and annual reports - Editorial Design - including newspapers, newsletters and magazines - Marketing Research/Marketing Communications - Environmental Graphic Design - including way-finding systems, building and retail Identities - Interior and Exterior Signage Systems - including two- and three- dimensional design of space - CAD Mapping and 3D Rendering - Strategic Branding / Brand Identity and Package Design - Corporate Identity - including visual identifiers, logotype, naming and trademarks - Sales Promotion Communications - as an adjunct to advertising - Website Development - including information architecture, interactive media, social media development and integration, Web 2.0 and Web.3.0 CMI solutions focus on the essential ingredients for success. Success for our people means not just being full-service consultants, but entering into a partnership with your organization to provide the most cost-effective response to your needs.