CompeteIQ companies

After creating competitive intelligence programs for large and small companies for over 18 years, Ed Allison and Alan McNab decided to build a competitive intelligence platform for sales. One that would automate most of the program management and the activation of competitive intelligence to enable companies to be more competitive and so that sales teams could win more deals. We consider CompeteiQ to be a fourth-generation evolution now enabled by the cloud. While our focus has always been on measuring success through sales wins and losses, we know that beating the competition is a team effort and works best if everyone in a company can play their part. We know that great competitive intelligence is as much a process as it is finding great nuggets of information about competitors. So implementing a programmatic approach, and coordinating efforts between sales, marketing, product development and operations is critical to success. And that's what CompeteiQ can do for you and your company. What we've learned and what drives our focus on providing value to sales teams: Sales teams consistently want customized CI data that is specific to their deal, and CI analysts are constantly making custom excel sheets and slide decks Competitive content is frequently located in different places in the company and is difficult for sales teams to locate quickly Executives want up-to-date information on industry threats and trends, and data on how their teams are responding Tracking multiple competitors, each with multiple products and services is a challenge of scale There are few effective means for collecting competitive information from multiple parts of the company Gathering win/loss data and associating it with trends is a time-consuming and frustrating process Get expert competitive insights and industry news delivered to your inbox...