Concentrate

Concentrate's jumpstart program is designed for the pre-revenue company entering the period 6 months before product launch and sales buildup. Phases include Assessment, Fit, Pre-Launch, Beta and Delivery. Focus of the project is to assess the market opportunity and develop product messaging, packaging, pricing and a launch strategy with press and analysts that will accelerate the company's market entry and dramatically increase the rate of new customer inflow in the early months of product launch. Concentrate's reStart program is designed for the troubled company who has failed to achieve its goals in product delivery, market management or sales acquisition. Phases include Assessment, Market Feasibility Analysis, Technology Suitability Analysis, Planning, Teambuilding and Launch. reStart can be applied to a failed company where there is clarity around the need for repurposing the company's assets or can be applied to answer a specific question before proceeding with additional funding of the company. Usually that question is "Why aren't we selling anything?" preStart is an investor due diligence program aimed not at technology or science, but at market opportunity, competitive analysis, analyst landscape and preliminary evaluations of sales and channel strategy before an investment is made or before additional funds are committed. Often specific problems rear their head in early stage companies which put the company at risk but which, with the proper change management and leadership, can be resolved with minimum disruption to the company, the team or the company's progress toward milestone objectives. These deltaStart opportunities for change are often seen in the following areas: Business process management Product lifecycle management Cultural change as the company moves from a development organization to a customer facing sales and marketing organization Cultural change as the company moves to integration of outsourced or offshore resources (See Product Lifecycle Management) Development of the working ...