COWBOY

Cowboy is a Belgian start-up that developed an innovative electric bike for the modern-day commuter. Cowboy's ambition is to improve the mobility in cities, and for people to get to their destination in a more efficient, yet enjoyable way. The electric bike weighs only 16kg, has integrated front, rear and stop lights, and hydraulic brakes. Cowboy also developed an app that turns the bike into a fully connected object, with functions such as: navigation, on/off button and a data dashboard. Cowboy was founded in 2017 by Adrien Roose, Karim Slaoui and Tanguy Goretti, and is located in Brussels, Belgium.