CrucianPoint

At CrucianPoint we focus on user-centered design and development of web and mobile applications as well as engaging Internet marketing. Walk through any department store and you will be hard pressed to find a straight path from one side of the store to the other. Go to any grocery store and chances are milk and eggs will be in the back of the store closest to the corner. View any website and you're likely to find the navigation menu at the top or on the left. All these design decisions are based on human behavior. We apply theories from human perception and action, human cognition, and behavioral research methodologies to our design practices.