The Daily Cardinal

The Cardinal is a nonprofit organization run by its staff members and elected editors. It receives no funds from the university and is completely independent. Operating revenue is generated from advertising and subscription sales. The Cardinal was founded in 1892 by William Wesley Young who named the paper after UW-Madison's official colors, cardinal and white. Capital Newspapers, Inc. is the Cardinal's printer. The Daily Cardinal is printed on recycled paper. The Cardinal is a member of the Associated Collegiate Press and the Wisconsin Newspaper Association. How to get involved