Daniella Lehavi

With her product design degree, Daniella gave a special emphasis to the usability and durability of her products over time. Her collection carefully combined fashion design, quality and deep thinking about every detail, which created a new and unique language in the Israeli fashion. The success in the bag market led to the rapid development of the brand, and Daniella started designing and manufacturing shoes, purses, belts and other fashion accessories. Daniella quickly became synonymous with Israeli fashion at its best: original and local, meticulous and functional, with European qualities. Daniella Lehavi specialized in handcrafted quality leather, an area studied for years. Eventually professionals joined her in a workshop set up in the studio. Daniella was open to the extraordinary possibilities inherent in natural leather. These quality leathers are manufactured in Italian factories and imported to Israel exclusively for the brand. The leathers are designed using original manual processes of dyeing, printing and embossing textures that were used along with impressive new developments and accurate coloring. These have become her trademark and distinctive signature of the brand. In 2005, Daniella's son, Ori Lehavi, joined to lead the brand. Ori, with a BA in Psychology and a graduate of the International MBA program for managers from Kellogg University, led the brand into a new decade of achievement and innovation. The brand began rapid expansion, opening stores, the expansion of marketing, online marketing, and exporting abroad - Daniella Lehavi products are currently sold in over 100 points of sale throughout the world, including the United States, Canada, Austria, Japan, and Korea. The company currently employs 60 people in design, manufacturing, logistics, management, marketing, sales, export and more. Over the years, Daniella has gained a lot of attention in the press and local and international media. She has collaborated with fashion designers, textile and industrial designers and presented at Design Fresh Art fair. She was the only Israeli fashion brand selected to attend the event "Houses from Within" in Tel Aviv, and in 2013 Daniella won the Accessories Designer of the Year award during Holon Fashion Week. Join our Newsletter