Data Web

Data Stampa is currently the leading media monitoring company in Italy, both for quality and completeness of the service and for the customer base, that includes 60% of listed companies in Italy, the most important institutions and major corporations. Present in the media monitoring industry for over 35 years, now Data Stampa more than 140 people with offices in Milan and Rome and an annual turnover of 12.5 million euro. Data Web is the company of the Group dedicated to monitoring and analysis of online media, activity that takes place through a proprietary technological platform, Pico Web, internally developed. The platform, a real full suite of products, aggregates all online and offline sources, starting with the crawling of sites (hundreds of thousands at the international level), monitoring in real time all posts made by millions of Facebook pages and integrating the real time stream of Twitter, in addition to Youtube and Instagram posts. The provided service, thanks to the underlying methodology and the technology used, is placed in a very high quality range. This is for two main reasons: the service combines the work of categorization, aggregation and synthesis done by the automatic machine learning techniques with a proprietary methodology and consultancy analysis, carried out by our analysts. An interactive and innovative drill down dashboard allows particularly effective reporting analysis accomplished in real time by Data Web analysts, integrating and aggregating with clustering's algorithms all media, from print newspapers to the web and social media.