Defy

Established in 1905, Defy made its debut by manufacturing the first electric stove in South Africa. In the last 112 years, the brand has further entrenched its footprint in South African households through manufacturing durable goods such as gas ovens, washing machines, dryers and ovens. This led to Defy becoming the biggest white goods manufacturer in the country while presenting the largest product range in South Africa. In 2011 Defy was attained by leading Turkish home appliance group, Arçelik. Having operations in durable consumer goods industry with production, marketing and after-sales services, Arçelik offers products and services around the world with its 30,000 employees, 18 different production facilities in 7 countries. Please note that in order to purchase any product or for pricing queries, you will need to visit a retail outlet that sells kitchen and laundry appliances. Defy operates three factories: Jacobs Ezakheni (Ladysmith) East London All factories have been accredited in terms of ISO 9001-2009.