Demand Logic

At Demand Logic, the clean-tech web startup we formed a few years ago, I now have the wonderful privilege of being able to dream up and lead development on new 'user experiences' - data-driven web pages designed to help save energy and increase performance of buildings. And it occurred to me that what we are actually striving towards is good "visual journalism". In other words our job should be to lay before our users the 'headline news' about the buildings they manage. However complex the underlying systems (did you know that the typical building depends on the smooth inter-operation of up to a thousand items of machinery?), Demand Logic's goal is to lead the eyes of both busy managers and data-hungry engineers towards the top story - those few items of plant that are letting the side down.