Deutsches Weininstitut

The Deutsches Weininstitut (DWI), or German Wine Institute, is the German wine industry's communication and marketing organization responsible for the generic promotion of the quality and sales of German wine domestically and abroad. Primarily, this consists of press work and public relations; implementation of informational campaigns, including appropriate events; participation in national and international trade fairs, as well as organization of wine presentations and events throughout the world in cooperation with German wine producers. In addition, the German Wine Institute regularly provides information services and publishes informative brochures, publications and promotional materials; conducts training programs and seminars, particularly for the wine trade and hospitality industry, as well as market research; and advises the wine industry on questions related to domestic and international sales promotion. In addition to the Institute's headquarters in Bodenheim, there are "German Wine Information Bureaus" in 14 important foreign markets for German wine exports.