DeutschlandCard

The DeutschlandCard GmbH is the operator of the cross-industry multi-partner bonus programme. More than 20 million programme participants collect points in various areas of life in the participating stores of the partner companies. The partners include EDEKA and Marktkauf, Esso, Netto Marken-Discount, Hammer, sonnenklar.TV, Vergölst Reifen- und Autoservice, Gothaer Versicherung, Staples, MediKur, Hertz Autovermietung, L'TUR, Bauunion 1905, innogy, participating pharmacies as well as more than 400 online shops. The points collected can then be redeemed for rewards, offset against purchases from participating partners at the checkout or donated to charities in Germany. At the company's head office in Munich the DeutschlandCard employs about 100 people. The card is used by programme participants on average seven times a month. The diversity and nationwide distribution of the partners ensure a high regional proximity to the participants and a high relevance in their daily lives. The programme also generates cross-channel and cross-industry customer insights that enable partner companies to get to know their customers comprehensively. With the DeutschlandCard companies can consistently accompany their customers through all channels and provide them with individual and tailor-made offers and information at any time - for instance via the DeutschlandCard App, classic direct mails and newsletters or via the DeutschlandCard website. With this knowledge, companies can effectively acquire new customers, retain and develop existing customers for the long term and operate optimized multichannel marketing.