Diana Jenkins

Diana Jenkins has always been an entrepreneur. She studied economics at the University of Sarajevo, but the Siege of Sarajevo in 1992 forced her to flee her home and spend more than a year in Croatia as a refugee before emigrating to London. In London, after taking a job as a clerk in Covent Garden, Diana Jenkins saved enough to open a retail jewelry stand-the first of several and the beginning of her entrepreneurial activities. Diana also partnered with swimwear designer Melissa Odabash, whose fashions are popular with such celebrities as Kate Moss and Halle Berry. To learn more about this business, please see the Melissa Obadash section on this site or visit the Melissa Odabash official website. In 2008, Diana Jenkins created and developed the Neuro line of active-lifestyle drinks. Based in Santa Monica, Neuro produces drinks with natural ingredients and packaged with recycled materials. Neuro products are distributed on the West Coast of the United States and in Great Britain. The drinks aim to fill a variety of needs over the course of the day and include such descriptive names as NeuroGasm, NeuroSonic, NeuroBliss, NeuroSport, NeuroTrim, NeuroSleep, NeuroSun, and NeuroAqua. Neuro drinks now have wide distribution and are favorites of many celebrities.