Diginomica

We are focused on further integrating our businesses through service and experience, product, and capability. Our recent initiatives around stores and mobile, along with our Trunk Club acquisition, are ways to create a more relevant experience with our customer. What this means is ongoing investment in opening new offline stores, he adds: We consider full-line stores to be the core of our brand, providing our customers with a high level of service they expect from us. Not only are we serving more customers through new stores, we are benefiting from synergies across our channels. For example, when we opened in Calgary and Ottawa, we saw a meaningful increase in online sales in those markets. With two stores open to-date, our Canada business is performing ahead of plan. Next month, we will open our Vancouver flagship store with an elevated service offering. We plan to open three stores in Toronto over the next couple of years and introduce Racks in the fall of 2017. These stores act as an introduction to the wider Nordstrom omnichannel offering. The example of the Nordstrom Rack brand is a case in point: The Rack business now represents our biggest source of new customers, attracting around four million in 2014. The Rack also serves as an entry point to the Nordstrom brand providing opportunities for customers to cross-shop. For example, last year, we had one million Rack customers start to shop at our full-line stores or nordstrom.com for the first time.