Digital Marmalade

We were invited to design, create and establish a suitable brand for the Spirit of London. The look and feel of the brand needed to be urban, but still corporate enough to be understood by older people and the corporate sector. The website that we have created allows the user to nominate someone for an award and suggest future awards. The awards are judged by a panel consisting of celebrities and people who work with young people in London. We've created a 'Judges' section of the site which contains profiles for each of the judges. There is a 'Partners' area which provides links to the local government websites for each borough of London through an interactive map. Each of the charities and initiatives associated with the awards are also detailed, with links to their websites. The website serves as a conduit to these charities, acting as a central hub for them to promote themselves. All of the media partners involved such as 33 Boroughs, Net Benefit, The Sun and the Home Office are also promoted through the site, with their logos placed prominently on the homepage. We have worked with these partners to ensure that the awards get as much coverage as possible. We've also completed the trophy design, which gave us the opportunity to extend and build upon the brand that we have created. This has been a great project to be involved in and we feel that the Spirit of London awards are going to have a really positive affect on the people of London. We will be keeping you updated on the progress of this initiative.