DL1961

DL1961 has been changing the way denim is made to lessen the impact on the planet for future generations since 2008 with their patent fabric, XFIT LYCRA. The average pair of jeans using 1500 gallons of water while the average pair of DL1961 jeans uses less than 10 gallons. The brand also uses a vertically integrated, self-powered facility with botanic fibers, organic and certified cotton, clean dyes and energy efficient machinery to preserve resources. Zahra Ahmed grew up in the denim industry and initially integrated into DL1961 as VP of Marketing and E-Commerce at DL1961, managing the e-commerce platforms in addition to overseeing the company's marketing strategy. She worked alongside her mother as CEO until this past March as she took over as CEO of DL1961. Over the last ten months Ahmed has been able to grow the brand even more through innovation and new strategies. She shares the top three things she has learned since taking over as CEO.