Direct Resources Group

Formed in 1993, Direct Resources Group is dedicated solely to direct marketing including lead generation, customer acquisition, cross-sell marketing, membership, and fundraising. We transform ideas into strategic campaigns that sell. Our experience, meticulous measurement, and tracking let you know exactly which programs are producing sales, which are not, and why. This gives you a deeper understanding of the behavior and motivations of your customers, which translates to richer engagements and higher sales and retention. In short, a greater return on investment for you. And improving your ROI is our mission.