ICONIC Protein

After growing weary of beverage options that were touted as healthy but packed full of sugar, calories, and artificial ingredients, our founder Billy decided to take matters into his own hands. In working with a nutritionist, Billy came to develop the recipes for our original line of delicious, clean ingredient protein drinks made with premium New Zealand grass-fed protein. Based out of sunny Santa Monica, California, our team is passionate about helping fuel and empower your everyday ICONIC achievements-- whether it's running a marathon or getting out of the office for a walk around the block. Explore