Duration Media

Duration Media has created a proprietary technology product that unlocks the hidden value of digital ad impressions that are served below the fold and sold at low eCPM rates. Duration's technology identifies when these ad units scroll into view during user sessions, and once in view for up to 30 seconds, Duration provides incremental demand at premium eCPM's via a real-time auction for these now viewable ad slots. The revenue generated is entirely incremental to hundreds of premium publishers currently using this technology, and the ads that are being purchased average 88.1% viewability. There is no upfront cost nor does the service require any internal resources from the publisher. In addition, there is no cost to the ad buyers. As the ad tech industry moves towards a "cookie-less" environment, Duration Media is perfectly positioned to offer buyers who will need to embrace the re-emergence of more sophisticated contextual targeting, the additional benefit of knowing that the ads they buy are also in view. Duration Media was founded and launched by a group of senior digital advertising executives in May 2018.