e-Types

e-Types was founded in 1997 and currently employs 25 people. We have three main competencies: Brand Strategy, Graphic Design and Image Campaigns for fashion and luxury brands. We view the diversity of our activities as an enormous asset - and as a great way to incorporate creative diversion into our work life. As a result, it is not uncommon for us to be working on a visual identity for a learning institution or theatre one day, brand strategy for a fashion brand the next day and on design programmes for a new magazine or a major brewery on the day after that. Our approach to design is characterized by a solid belief in integrating the graphic/visual into a strategic perspective - crafting the design into a framework that is capable of conveying the brand's essence along with a style and atmosphere that supports and promotes the brand's identity and positioning. By employing professionals from a variety of disciplines, our graphic designers, architects, fashion designers and strategists are able to approach a project from different angles, drawing upon the teams combined experience and competency. In the end, it's not difficult to make something that looks good - the challenge is to find that one strong idea that can carry a visual identity forward. We gravitate between highly accomplished commercial clients, solid public institutions and the more off-centre and trendy - allowing us to retain our dynamics and avoid being locked into one particular segment or type of client. We believe this provides us with an edge that we can apply to all our clients since the different segments and industries constantly overlap and inspire each other. e-Types is also behind the PhD project "Conscious Design Method and Practice". e-Types is also featured as a case study at Harvard Business School, which was presented at Harvard in July 2006.