Easel TV
Easel TV is a connected TV specialist company dedicated to building entertainment applications (apps) for internet connected devices and TVs. The market for apps on TV is expected to reach 500m devices by 2015, globally and much more in the longer term. Apps on TV create a similar opportunity to the proliferation of apps on mobile phones and tablets; with over 15 billion app downloads from iTunes, apps on TV represent the future of television by enabling a seamless combination of broadcast and broadband-delivered content into personalised TV channel apps. Easel TV is positioned to address this market. Set up in early 2009, Easel TV was the first connected TV application development house focused on building apps on connected TV. Easel TV, was established by Joe Foster, Bill Scott and Rob Walk. The company works for broadcasters, pay TV channels and brands including Virgin Media, Channel 4, TiVo and All3Media. Easel TV was shortlisted for Best TV App for the Virgin Framework at the IP&TV World Forum Awards in London in March 2012 and in May won the award for the Most Compelling Service Offer at the Connected Home Awards for the Virgin Framework Application.