eCommerce Fastlane

"We sell coffee, so we have to be exceptionally different to stand out. It's proven that there two ways to change human behavior: applying pressure and removing obstacles. We needed to apply those principles to our emails so we used coupons, urgency, a clean and user-friendly design, and a clear call-to-action which increased our revenue per email by 32 percent." When it came to finding the best time to send the brand's newsletter, Will said: "When you create loyalty, you create a happier customer without directly selling a product. We chose to send our newsletter out on Monday morning based on our customer base. Most of our customers work in an office, so we hope to make them laugh on Monday morning with our newsletters." 9 | Owned marketing can help you drive more revenue for your business. What started as a do-it-yourself (DIY) kit for women with naturally curly hair has transformed into a haircare line with four steps and a cult following of women who are just learning to let their curly hair down for the first time. Kim Lewis, founder of CurlMix and Alicia Ferguson, marketing director, spoke about how the brand is using a weekly livestream event to increase sales, scale relationships, and foster a community. Kim, a previous Klaviyo:BOS attendee, recounted her experience at the event last year. "Just one year ago, I was in your seats as a Klaviyo:BOS attendee! I had just signed up for Klaviyo the month before and I wrote down everything from every presenter. And over the past year, we've experienced a tremendous amount of growth. Without spending any money on ads, the business was growing because people just really loved the product. But we threw gasoline on the fire by starting to use Klaviyo and our company growth literally exploded."