Electra Consumer Products

Electra Consumer Products is a group that operates in four areas of activity, which are also reported as activity segments in its financial statements, as detailed below: the first - import, production, export, marketing, sale and distribution of electrical consumer goods and service ("consumer electrical products"); The second - operating retail marketing networks for the sale of electrical consumer goods ("electricity retail sector"); The third - the activity of the 'Yeynot Bitan' Retail Group ("Food Retail Sector"); The fourth - development and construction of investment real estate ("investment real estate sector"). The company's CEO is Mr. Zvika Schwimmer.