ECR4Kids

ECR4Kids is a San Diego-based provider of children's furniture and toy equipment that was founded by Lee Siegel in the early 2000s. Having witnessed firsthand the exorbitant costs that schools were paying for their supplies and furniture while his own children attended daycare, Lee saw a significant market opportunity to help these institutions lower their equipment acquisition costs. Not long after, he founded ECR4Kids and began creating furniture that was sold to daycares, schools, and wholesalers. This proved to be a very successful venture and within a few years, Lee had established a large and reputable network of customers that relied on his products. But while virtually all of these early sales were B2B, Lee and ECR extended their reach even further several years ago by launching direct-to-consumer sales via their website and through several e-commerce marketplaces. All of these channels continue to experience promising traction and growth today. Ware2Go enabled us to seamlessly expand our sales channels to accommodate a whole new tier of e-commerce customer. Now, we're fulfilling orders through a variety of online marketplaces in two days, and Ware2Go provides a cost-effective solution for managing the entire process on our behalf.