EDventure Holdings

About the only company that really seems to get this point is Net Shepherd , which sells not just filtering tools and access to a ratings database , but also sells the tools for communities and other groups or companies to build their own ratings bureaus , with whatever business model they choose. These rating services themselves may charge for access to their labels or service , or they may try to sell advertising. However , a second major goal of PICS is to make labels machine-readable so that a search or link can be automatically completed or restricted. The way to use a ratings service is not to look at it , but to use it behind the scenes to guide access or searches. Therefore , it do not really offer much opportunity to display advertising. ( And any rating service that sold its ratings would soon go_out of business , we hope! ) However , some specialized ratings services may present themselves as search tools or as push tools , so that they could sell their own ads.