Elephant Journal

Elephant Journal as a publication has been around for 11 years. The company got its start as a print magazine, but after going national in Whole Foods and other large distributors, they wanted to move towards a more "green approach. So, they went online and haven't looked back. Today the Elephant Journal website acts as a guide to what they like to call 'the mindful life': organics, sustainability, genuine spirituality, fair fashion, the contemplative arts, etc… anything that helps people to live a good life that also happens to be good for others, and the planet. "We're still independently owned, so our editorial department is fully independent. One of our heroes, Lester Brown, told me that the key to saving the world would be media.