ELIZABETH MOTT

Founded in 2009 in New York City, Elizabeth Mott LLC is a beauty company to great products such as Lash Card and It's So Big volumizing mascara. The company name, Elizabeth Mott, combines two famous New York City streets Elizabeth Street and Mott Street. These streets are part of the trendy shopping district of NoLita (North of Little Italy). I spent a lot of time in NoLita finding inspiration from getting lost in the fashion boutiques and people watching.