Ellana Cosmetics

Established in 2008 by makeup artist Theresa Buenaflor, Ellana Cosmetics is a leading homegrown mineral cosmetics brand that formulates and distributes non-toxic, hypoallergenic, and non-comedogenic products specifically catering to the requirements of Filipina and Southeast Asian skin types. The name Ellana is of Greek origin, and means "light" or "bright", conveying Theresa's conviction that makeup should be light and easy on the skin, giving its users a sheer and natural glow. Theresa has built the brand with a vision of "a world where the pursuit of beauty goes hand in hand with healthy skin. Today, Ellana is expanding its retail footprint to major urban centers in the Philippines. In addition, Ellana Cosmetics can be purchased through the brand's website, which is recognized as one of the Best in eCommerce (Brands) in Beauty by the Asia eCommerce Awards in November 2019. For more about Ellana Cosmetics, see www.ellanacosmetics.com, , and .