Fiesta Brands

In 1980, the very first American El Pollo Loco opened on Alvarado Street in Los Angeles where El Pollo Loco quickly became a local favorite. With authentically prepared flame-grilled, citrus-marinated chicken, freshly prepared ingredients and a welcoming atmosphere customers knew they had a unique dining experience unlike any other in their neighborhood. As word spread, so did our popularity and locations -- establishing El Pollo Loco as a true local brand throughout California. While a lot has changed over the past few decades, El Pollo Loco’s commitment to fresh, authentically prepared food has not. And we’re just getting started because with each day that passes, we grow more and more passionate about our food. Some say it’s crazy. We say it’s Crazy You Can Taste.