Equilibrium

Equilibrium was awarded the WA State Government Award at the 2015 Australian Web Awards for the development of Horizon Power's new website. All finalists were assessed against weighted criteria including visual design, content (clarity, accuracy and tone), user experience, site development (use of technologies) and web content accessibility (WCAG 2.0 Level AA Standards). "The Equilibrium team is honoured to have this fantastic work acknowledged by the Australian Web Awards for this project. "Horizon Power's previous website presented many challenges, not only in terms of technological restraints but it also didn't do justice to the organisation's scale or business objectives, and it wasn't particularly customer centric or easy to use. "We were able to identify and implement functionality improvements, using a .NET based content management system to effectively service these important customer service, experiential and marketing objectives well into the future," said Digital Director, Stephen Dodge. Some of the key strategy and improvements implemented in the new website included the development of a new power outage alert system providing customers with planned and unplanned supply information; integration of a contractor portal allowing for submission of OHS report via password protected log in; and for the first time, integration of social media feeds into the website to encourage customers to connect via social platforms. "The aim was to create a new website that had greater functionality around core services but also allowed Horizon Power to elevate their engagement with the customer base, making it easier and more enjoyable for everyone concerned. "One of the things we did was to implement a new 'Customer Support' section with features allowing customers to self-serve which ultimately helps to alleviate pressure on the phone support team. "We also designed and implemented an Intuitive and simple navigation system; new mobile responsive technology so customers can access the site easily on the go, and made use of infographics throughout the site to ensure information was easily digestible for customers," said Steve. Equilibrium's award submission will now progress as a shortlisted finalist in the National Award to be held in November.