Executrac

Executrac was started in 2007. ABI (now CCBSA) was Executrac's first customer. We commenced our relationship with a retail research sample of 750 outlets and 3 surveyors. Our key focus remains Retail Execution Tracking and we have accrued substantial Intellectual Property, institutional knowledge, and experience since our establishment on best practices in providing large volumes of accurate data. We only make use of full-time surveyors and dedicated management. It is for this reason that we have total control over our resources. We currently survey 40 000 monthly outlets in all channels and segments. We have a national footprint and cover every geographic area within the border of South Africa. Through a strategic partnership, we also offer a footprint in 12 African countries. We have a proud history partnering with various multi-nationals. We believe that we are uniquely positioned to deliver value to our customers through accurate information and substantial knowledge we have accrued.