Fable

Fable automates the processes used by advertising agencies to create video campaigns. Our proprietary algorithms perform the role of the agency's campaign planning department. The platform takes communicators through an automated process to define an effective creative brief. Communicators provide inputs about the campaign's goal, brand, target audience and the platform uses these to recommend brand positioning, story types, production types, moods, tones, and psychological needs that will move the audience towards the required action. It recommends freelancers, production houses and studios from Fable's social network of creators who are likely to be the most effective for bringing the campaign to life. It pairs up creators who write stories with those who produce stories and recommends them as a team for optimal results. Fable's frameworks enable the creators to come up with concepts that meet the core requirements of the campaign. The platform then enables the communicators and creators to collaborate efficiently to deliver the video content. This means that communicators and creators can work together to create video campaigns that deliver tangible business results, without the need of an intermediary between them. This drives creativity in its purest form and unlocks significant efficiencies with respect to both time and expense. Here's our fun take on what Fable is all about! © Fable