Fairfax & Favor

Founded in 2013 by childhood friends, Marcus Fairfax Fountaine and Felix Favor Parker, Fairfax & Favor is a young British brand shaking up the luxury footwear market. Aged just 24, they bring a much-needed youthful ethos and drive to what has become a staid marketplace. Their goal is simple - to make their brand of affordable luxury footwear fun to experience in every way. And they have built their business on that basis, by attending country shows across the UK where customers chat with the two founders and try on their footwear, all while sipping a perfectly mixed G&T or a glass of champagne. "We are a far cry from the 'traditional luxury brands' that many find unapproachable and aloof. We looked around us and saw it was the perfect time to do something different, to shake things up and offer an alternative to, dare I say, the same old boring companies.