Fannit Internet Marketing

Here at Fannit, we like to make a habit of examining sources of revenue for our clients. Just because a customer demographic is making a purchase for a product one way, doesn't mean that they wouldn't be willing to purchase it through another means. We have to ask ourselves, "am I keeping this company innovative enough so that I'm capturing customers making purchases in this industry - even if they start buying using another method?" Electronic purchasing is a great example of this. At one time, most retail purchases were done by going to a physical location. If someone wanted a book, they could head down to the store and buy one. With the onset of the digital age, you had an entire customer base still interested in buying books, but now their habits were evolving to include digital purchase. In this case, if the industry was informational like books, you might even see the buying habits for a major product shift to primarily digital purchases. This is what happened to Blockbuster - as evidenced by the company quote from Dish (the parent company). They recognized that the shift had come, they had missed riding the first wave of that opportunity, and now they were working to regroup and make it profitable as a digital venture. As marketers or business owners, we must be willing to prepare and evolve the way our products or services are sold to the public within a specific industry.