Fatherly

Fatherly is the leading digital lifestyle guide for millennial parents. By focusing on dads as well as young moms, Fatherly's able to capture both sides of the parenting market, provide a differentiated content offering in a space oversaturated with "Mom" content, and hone in on a key insight that today's parents increasingly share parenting responsibilities and purchasing decisions. Fatherly focuses on expert-driven, evidence-based advice and honest stories told by a diverse group of contributors, including Nobel Peace Prize winner Malala and her dad, NASA educators and humanitarian, Melinda Gates.