FieraDigitale

So, FieraDigitale is based on the idea of lengthening the duration of an event thanks to its online version.?For all those who missed something, FieraDigitale offers a contemporary reworking of the fair concept, with an interactive digital version. ?Modern, effective, efficient tools at the disposal of sector operators who can continue to do business long after the fairs themselves have closed.? The business model and the platform developed by FieraDigitale is able to offer exhibitions operators its expertise in the organization of online trade fairs. Specifically, the activities include: photographsandvideo footage during the fairs, post production and optimization for the web, data entry, CRM, marketing, as well as the creation of special content. The goal is to offer a new service that joins the physical fair and is able to develop business and commercial opportunities well beyond the event duration. An innovative, professional, valuable tool developed for the fashion industry and based on two pillars: digital fairs and online b2b showrooms. Officially launched in June 2011, digital fairs are the digital extension of Pitti Uomo, Pitti W, Pitti Bimbo and Pitti Filati. Thanks to them exhibitors can showcase their collections for an entire month after the fairs in Florence end. ?Only Pitti Immagine certified buyers can access e-Pitti.com to take another look at collections, contact exhibitors, discover new brands and analyse trends for the new season. Launched in September 2011, the online B2B showrooms differ from the online fairs in use and duration. ?This is an annual service that includes a wider online space that can be personalised according to the brand mood and managed in total autonomy. Pitti Immagine certified buyers can access online showrooms, view the entire collections and place orders directly on line.