EMBL Retail

business findmeashoe has built a "virtual fitting" system for footwear retail that can replace industry's 150 years old "size scale". using the system, shoppers can find the best fitting pair for their feet with a click of a button. the technology enables online retailers to cut down size related returns by up to 70% and capture retail market share beyond 20%. how does "virtual fitting" work? shoppers register for virtual fitting service by taking 3 pictures of their feet using the mobile app. once registered, shoppers get personalized fit recommendation for all the supported footwear models at partner e-commerce sites. findmeashoe's proprietary algorithm uses 6 different parameters (unlike 1 or 2 in size scale) from shoe's 3d model and foot 2d images to provide accurate fit recommendation. team findmeashoe was founded by seasoned multi-disciplinary team with expertise in computer vision, product design, and business. one of the founders is a serial entrepreneur with t