First Lite

Born in the Rockies, First Lite is a high-end direct-to-consumer retail brand that designs and manufactures the very best in technical hunting apparel, from base layers and outerwear to headwear and gloves. Creating simple, proven, versatile gear that provides comfort and performance in any outdoors situation, First Lite's signature merino wool apparel is a mix of both their innovation for performance and their commitment to sustainable production and conservation. First Lite, built on a passion for the outdoors and conservation, also created the Round Up For Conservation initiative with partners to allow customers to round up their purchase by a dollar amount of their choosing to the benefit of one of four conservation organizations doing particularly good work in the field.