Fred Segal

For more than 50 years and three generations, Fred Segal has been an iconic shopping destination known internationally for curating the hippest merchandise and introducing the world to powerhouse cosmetic and fashion brands. From its early days as the pioneer of designer jeans to its current status as an emporium for leading and emerging designers, this one-of-a-kind store has maintained an international following and become a pop culture retail icon. With locations in Santa Monica and West Hollywood, Fred Segal is synonymous with LA style and casual chic, attracting celebrities and locals alike with its unique array of shop-in-shop boutiques, which offer a highly curated selection of merchandise that varies from designer shoes and bags, to jeans and tees. An award-winning salon, hip yoga studio, eccentric and classic jewelry, cutting-edge beauty selection and restaurants create a distinctive mix of boutiques that fall under the iconic red, white and blue stripes and ivy-colored walls of Fred Segal.