FreshLand

Fresh.Land was founded in June 2015. We saw that the food supply chain was obsolete, with 3-5 middlemen on average between farmers and retailers. Farmers, the weakest players, see their margins crumble year after year to the benefit of middlemen (15% of Danish farmers are at risk of bankruptcy every year). So we decided to bring a new sustainable model to shorten and digitize the food industry supply chain. It allows the farmers to use their trees and fields as natural warehouses and deliver directly to retailers with products that are fresher, tastier and healthier. Now, due to popular demand, we are also delivering the same top-quality produce straight to consumers. Our fresh selection regularly changes to reflect the seasons... from bright, juice clementines to earthy, sweet pumpkins.