Frexh

FREXH is designed not only as a one-off live event. One of the main goals of FREXH is to incorporate sponsors and product placement into the event both at the event and on the website before and after the event takes place. In generating publicity about the event, our FREXH website should launch months ahead of the event with sponsors secured who will have opportunities not only for banner ads, but more integrative sponsorship opportunities with such things as an online contest for example that will help draw in audiences to vote for a particular outcome of the making of a music video. Or the designing of a dress. The outcome of a graphic designer's art. Each contest will be catered to the client, viral in nature, and become an effective and sticky way for viewers to learn more about the brand and the artist featured. (Major brands particularly enjoy acting as an online sponsor in China because of the lack of shows due to state-controlled TV.