FREY

Frey was founded in 2017 by brothers Erin and Leif Frey as a clothing care start-up focused on disrupting the laundry industry. They have since branched out to provide top-rated laundry and personal care with a focus on better ingredients, better scents, and better for the planet products (achieved via plant-derived ingredients, concentrated formulas, and a tree planted for each purchase). The founders of Frey were included in the Forbes 30 under 30 in 2020. The startup has raised funds from investors including Metrolink Networks, 1984 Ventures, Soma Capital, Uphonest Capital, and Altair VC. The company also completed a four-month stint at the prestigious West Coast-based Y Combinator in 2018. Frey is B Corp and PETA Certified.