Frizata

Frizata is a direct-to-consumer frozen food platform delivering convenience, affordability, quality, and sustainability to its customers. Since launching in 2019, Frizata operates in five cities in Argentina, in Santiago de Chile (CH) and San Pablo (BR). With a portfolio of over 70 products made without preservatives or artificial ingredients, the company is targeted at flexitarians--those who are looking to cut down on, but not completely eliminate, meat from their diets--and has developed a wide meatless product line. Created by two Argentine entrepreneurs from the Endeavor network, Adolfo Rouillon and José Robledo, Frizata was born out of a deep understanding of both the tech and frozen food industries and a desire to fix inefficiencies in the food supply chain. As a Digitally Native Vertical Brand, Frizata is fully responsible for the development, production, e-commerce and distribution of its frozen food products. This allows the company to "co-create" items with consumers by aggregating and analyzing consumption habits and feedback and using this data to quickly innovate and expand the product line. By cutting out intermediaries, Frizata is able to invest in high-quality ingredients while passing savings along to the consumer. This September, Frizata will make its U.S. debut in the San Francisco Bay Area, with its sights set on global expansion beginning with Singapore, London, Madrid, and Mexico City.