Gain Theory

Gain Theory is a global marketing foresight consultancy that brings together data, analytics, technology solutions and consumer-insight capabilities. It combines WPP's intellectual capital in media, marketing, data and technology to create a consultancy that helps brands make smarter, faster, predictive business decisions. The Gain Theory team is a fusion of 250 world-class creative minds from the data, technology, marketing analytics and effectiveness domains operating out of hubs in New York, London and Bangalore. Global clients include: Diageo, Target, Unilever, HomeAway, Vodafone and Aldi.