Fursure

Fursure is the first financial platform for pet parents, spanning debit cards, insurance, and more — disrupting how Americans spend money on their cumulative 185 million pets, a >$120B market, growing to $275B by the end of the decade. Fursure simplifies getting insurance with a national pet insurance marketplace, rewards pet parents for everyday spend that they can redeem on veterinary care and save in a rainy day fund for emergencies, and offers exclusive discounts on best-in-class products across pet categories. Fursure's cofounders were Princeton classmates, former Facebook Senior PM (CEO) and Amazon Architect (CTO), and featured as Forbes 30 Under 30 in Consumer Technology 2022.